With over nearly 3 billion gamers in the world right now, it's fast becoming the way to spend time alone or connect with friends. Odds are a large portion of your target audience are gamers in some form or another. As gaming continues to grow in prominence and the playing field becomes increasingly crowded, how do brands play an authentic role in these platforms to engage audiences and build real cultural relevance?
To discuss this and more, the Marketing Society of Ireland and THINKHOUSE hosted an event for marketers this week featuring 26 year old Twitch Star Gee Nelly and a panel of leading marketers with experience in gaming strategies.
This week’s 52INSIGHTS recaps on the highlights and insights from brands, gamers and thought-leaders on where the industry is going and how brands can navigate their way in to build connections in the gaming community and leverage dynamic gaming platforms.