AI chat was big on news radar again this week as a Google chatbot engineer, dubbed ‘The Godfather of AI’, came out with warnings of dangers ahead. His main message? There are serious unknowns - and it’s difficult to prevent it being used for bad things. In an effort to dig deeper, this week we hosted a Fit To Win (our internal learning programme) session - a team screening of the AI Dilemma (highly recommended watch!). Meanwhile, we’re also seeing the adoption and use of AI accelerating across global audiences. It’s impacting how the business world needs to plan into the future - from radical ESG transparency to creativity.
In our most recent A.I exploration, THINKHOUSE took on AI.
This exploration was part of our F*ck It Friday - a day dedicated to testing, innovating and experimenting with new creative and tech solutions. We ‘took on AI’ to explore how the newest AI tools could be incorporated into our work. To do it, we decided to create a recruitment social media campaign for THINKHOUSE. The project wasn’t undertaken with a binary view of either winning or losing, we used it to explore potential avenues for implementing AI., and to identify areas where it is best to refrain.
In this special edition of 52INSIGHTS we’ll discuss our experience working with machines such as Midjourney, ChatGPT, and Stable Diffusion - highlighting the benefits and limitations we found.