Frank and Honest launches new TVC ‘In a world of fakery’

“These days, everyone wants to be green. But being green isn't something you should fake. In a world of fakery, we need to be more Frank and Honest.” This is from a newly launched TVC and YouTube campaign by THINKHOUSE for Frank and Honest, the coffee brand which is owned by the Musgrave Group and available in Centra and SuperValu stores nationwide.

Two years ago, Frank and Honest launched its new tagline: ‘You Can’t Fake Great Tasting Coffee’ and worked to communicate the brand’s sustainable credentials in a way that is true to the brand’s personality. Now, at just 5 years old, Frank and Honest is the biggest takeaway coffee brand in Ireland.

In a world of fakery’ is an ad that was created by THINKHOUSE and Directed and Produced by THINKHOUSE’s in-house Production Studio. The ad promotes the brand’s commitment to sustainability in the tongue-in-cheek humour that Frank and Honest has become famous for. The playful ad also highlights the fact that Frank and Honest is an accredited Guaranteed Irish brand which supports local jobs and communities in Ireland.

Rosemary Walsh, Marketing Manager, Frank and Honest, Musgrave said; “We’re not here to just be another coffee brand, we’re here to deliver the best tasting coffee in a way that is light on the planet. Sometimes, that means we’ve to go out and find new ways to do things and I think that our approach to advertising is just one other way we’re doing that. Working with our partners in THINKHOUSE, we delivered a low-carbon campaign that I believe has high-entertainment value, whilst telling the story of what matters to us - honesty, sustainability and community.”

For full details on the brand’s sourcing, supply chain and packaging practices and solutions, visit:

This new campaign is delivered in partnership with Starcom and the new TVC is live across Sky TV and digital video and audio from May 10th.


Marketing Manager: Rosemary Walsh

Brand Manager: Vicky O’ Sullivan.

Creative Director/Script - Dave Coffey, THINKHOUSE

Senior Account Director - Amber Wilson, THINKHOUSE

Production Manager - Dave McCabe, THINKHOUSE

Strategy & Planning: Lynsey Paisley, THINKHOUSE

Producer/Director - Johnny Cullen, THINKHOUSE

Director of Photography - Esme McNamee

Focus Puller - Mike Gilbert

DIT/AC - Sean Green

Gaffer - Noel McElligott

Best Boy - Fionn Shanahan

Make-Up Artist - Madonna Bambino

Phantom Operator - Theo Jebb

Grip - Michael Cafferkey

Colourist - Michael Higgins

Prop Maker (Tree) - Geoff Ryan

Tree Hugger - Vanessa Handorf

Beer Drinking Guy - Daniel O Callaghan

Engineer 1 - Ishita Tripathi

Engineer 2 - Heber Rowan

Voice Over Artist - Tony Cantwell

Record, Sound Mix and Online at Raygun Post Production

Producer: Elaine Brennan O'Dwyer

Sound Engineer: Steve Maher

Executive Producer: Anthony McCaffery

VFX: Emmet O'Farrell

Special Thanks to Mill Studios.