Thinkhouse Environmental Impact Case Study: 2021
This 2021 impact assessment was completed in May 2022. It follows the format of our 2020 and 2019 eco reviews, as we work toward sustaining at least a 50% reduction in our operational emissions by 2030.
2021 Review Actions:
To establish THINKHOUSE’s 2021 carbon footprint, we used the same format as 2019 and 2020, analysing our impact across three key areas:
1. Office overheads: Utilities (heating, electricity), Consumables (paper), IT goods (laptops, phones, monitors, etc.), Wastes - recycling and landfilling
2. Travel: commuting from home to the office
3. Travel: business travel (on general business, non-chargeable)
Note: The CO2 conversion factors are taken from SEAI for the electricity and natural gas, and for most other inputs are taken from the Ecoinvent database, version 3.5.
Thinkhouse’s carbon footprint for 2021 comes to a total of 28.4 tonnes of CO2.
Broken down, the main source of our impact came from office overheads, the largest impact area being our energy - gas (15.8 tonnes) and electricity (6.6 tonnes).
The single largest impact, gas usage, comprised 55% of the overall CO2 footprint.
1. Office overheads: 26.5 tonnes
2. Travel // commuting from home to the office: 0.5 tonnes
3. Travel // business travel: 1.2 tonnes
Key Takeaways | Opportunities & Challenges:
- Disruption: 2021 continued to be disrupted by the COVID-19 pandemic. While much of the year saw remote working continue, there was some return to the office. The hybrid work environment set up continues into 2022.
- Reductions: Comparing our baseline impact in 2019 (47.9 tonnes), we reduced our carbon footprint by 40%. However, compared to 2020 (26.4 tonnes), we are up 7.5%. The reductions in waste & travel helped to keep impact low.
- Increases: A big area that increased in 2021, due to increase in staff headcount was our IT consumables. Among other increased tech needs, we purchased 21 new laptops.
- Headcount: An ongoing challenge with managing our impact is our growing headcount.
- Process: We have implemented new process for tracking commuting data into 2022 as the hybrid set-up makes this a little difficult.
- Office energy & layout: there are ongoing efforts to make our energy plan greener and to transform the office space to allow for more sustainable production/shoots (client work) into the medium term.
- Updates and efforts from each department are shared regularly at company meetings including, but not limited to, new production methodologies, WOWS and suppliers.
Ongoing Scope 3 Actions & Next Steps:
- All employees AdGreen training
- Piloting AdGreen Calculator use for production/shoots
- Focus on step 5 of Ad Net Zero roadmap to work on addressing and reducing our Scope 3 impact, while continuing to engage with Purpose Disruptor tools and driving conversation in broader industry.
- Hosting twice monthly internal learning sessions - ‘Friday’s For Future’ for all employees
“The IPCC report is a code red for humanity.” António Guterres, UN Secretary General