We’ve been working with Griffith College, Ireland's largest private third-level college, as its strategic and creative agency partner for over 4 years.
Our most recent campaign is a 30sec TV commercial, as part of the brand’s ‘Hit Refresh’ platform which we developed in 2021 and which was rolled out on digital and social. The TVC was designed to tell the story of Griffith and help potential students understand why Griffith's inclusive, welcoming environment has been such a popular college for over 50 years.
Our team developed research and insights to explore what alumni said about Griffith College - what, in their experience, makes it different? In conclusion, we identified that students love Griffith as it is a smaller college, it's inclusive and welcoming to everyone, especially the dreamers.
Dave Byrne, Head of Creative, THINKHOUSE, said: “While thinking about the challenge, as a collective we were suddenly transported back to our own college experiences. Daydreaming was a big part of that experience - maybe too much for some of us…We tried to capture that feeling in this spot.”
‘The Daydream’ TVC tapped into the emotion of a student on the first day in college. The TVC was produced by Marmalade Films and directed by Peter O’Brien, and was amplified through national radio advertising, pre-roll and VOD, digital marketing activity.
Success has been swift and effective. Steven Roberts, said: “We were delighted with the impact of the new TV ad campaign. The creative really resonated with our target audiences, and we saw a notable lift across a range of key brand metrics. Most significantly, it contributed to one of our best national intakes for the College this spring. Having a demonstrable impact on our institutional goals is the most important metric of all.”