IMMA30 Logo Design

Thinkhouse was commissioned by IMMA (Irish Museum of Modern Art) to design a bespoke logo mark and an assortment of assets for its 30th birthday. IMMA30 is IMMA's first-ever animated logo reflecting 30 years of IMMA and marking its 30th Birthday in 2021.

The aim of the logo mark was to embrace the IMMA community and artists, but also to reflect on the stories and memories from the last 30 years. For the logo, our Design department wanted to create a bespoke piece that would reflect the old, while representing the new and what may come from IMMA in the future. Our design team worked closely with the IMMA team to create a number of assets including the bespoke logo mark (animated and still), social media branding and posts, and email signatures.

Adding to the IMMA logo, we created a custom 30; taking elements of the original typeface, we created a bold geometric 3 and utilised the 0 as a window that allows the viewer to see 30 years of IMMA's past + present. For the animation, the brand colours movement through our logo is used as a form of timeline, while the IMMA stills from the past 30 years animate through our 0 window. The images are interchangeable and can be applied for various formats and faculties whilst sitting under the umbrella of IMMA's 30th-anniversary celebrations. In Thinkhouse, we always think digital-first and we have built the IMMA30 logo to live inside the gallery as a playfully agile piece on screens, representing new world digital design.

We have enjoyed working on this IMMA30 project and we are excited to see IMMA's celebratory programme to come…

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