HSE's first ever Creator campaign rolled out for Vaping Prevention
The Health Service Executive's new youth vaping and nicotine prevention campaign is, for the first time ever in HSE's history, being led by Creators. By partnering with some of Ireland’s most popular content creators, the important message will credibly reach, and resonate, with young people across Ireland.
Vaping is one of the biggest health issues affecting young people today with 70% of teens having been exposed to vapes in school or in shops. To reach hard-to-target young people and highlight the harmful effects that vaping can have on their mental, physical and oral health, we’ve engaged some of Ireland’s most popular and influential creators including Kasey Campion, Jim Flanagan, Zara Deasy, Daragh McGurn, Shauna Davitt, Ryan Mar, Sean Fitzgerald and Billykiss.
This multi-platform HSE Vaping campaign will be visible across HSE social channels, paid social ads, creator-led content and advisory content for parents featuring experts from across the public healthcare system.
We’re delighted to follow up our ongoing work across HSE Sexual Wellbeing with this new Vaping campaign and to strengthen our partnership with HSE.
Read more about the campaign: https://lnkd.in/dz77nUgG