Keelings hand picks THINKHOUSE as agency of record for Irish and International marketing

Following a competitive pitch between three agencies, Ireland and UK-based, THINKHOUSE was successful in winning the creative business for Keelings.

As Keelings embarks on a new phase of growth in the Irish, UK, and European markets, this partnership marks an exciting chapter in their marketing journey. The focus is on engaging consumers and increasing brand awareness.

The collaboration will kick off in Summer 2024 with refreshed packaging and a campaign across TV, radio, and digital platforms.

Keelings, an Irish-owned, third-generation family business, has been growing fruit in north county Dublin for almost 100 years. They are dedicated to providing the highest quality, freshest, and tastiest produce. With over 3,000 hectares of farmland in Ireland, Costa Rica, and Brazil, Keelings supplies over 1,000 customers in 30 countries. Headquartered in Dublin, the group consists of 11 business units across 13 production sites in 7 countries. Employing over 2,700 people from 58 nationalities, Keelings aims to inspire more people to enjoy fresh produce. With sustainability, growth and quality at its core, Keelings is committed to its purpose “Better Food, Better World” which strives ‘to produce better food so that the whole world eats better and lives healthier, happier and more productive lives’.

Jo Batty, Sales and Marketing Director for Keelings Retail Ireland expressed excitement about the partnership with THINKHOUSE, citing the agency's international experience and creative approach: “Keelings is a much-loved Irish brand with a strong heritage and almost 100 years of business in Ireland. As we enter a new phase of growth, this partnership with THINKHOUSE aims to elevate the Keelings brand through innovative and creative marketing initiatives tailored for both the Irish and international markets, fostering deeper connections with consumers and promoting the consumption of fresh produce”.

Claire Hyland, Head of Strategy & Planning at THINKHOUSE said: “We’re thrilled to partner with Keelings for its marketing and advertising, a phenomenally successful Irish company that has been growing in Ireland for nearly 100 years. When we met the Keelings team it ignited our shared ambition to make consumers fall in love with fresh fruits and vegetables again, encouraging them to make healthier choices for themselves and their families. Keeling's sustainability credentials are a perfect match for THINKHOUSE following our recent BCorp certification. Like-minded businesses are seeking each other out to drive growth and positive change through branding, advertising and marketing and this is another example of a brand choosing an agency that has strong credentials - not just in marketing and advertising, but in sustainability and impact.”