THINKHOUSE - In The Right Place At The Right Time

As we here at Thinkhouse celebrate 20 years in business this year, founder Jane McDaid talks to John McGee for Adworld about the growth of the agency, its big ambitions for the future and how the advertising and marketing industry can play a leading role in helping solve some of the major challenges the world faces when it comes to climate change and sustainability.

When Jane McDaid set up Thinkhouse with co-founder Elke Pascoe back in 2001, they had big plans to shake up the Irish PR industry with an offering that filled a major gap in what was then a fairly conservative and cluttered market.

Now as Thinkhouse celebrates its twentieth anniversary this year, McDaid is still shaking things up, only this time the agency is all grown up and finds itself going head-to-head with the giants of the advertising and marketing industry and working with many leading Irish and international blue-chip clients.

In 2004, McDaid took outright control of the business and set about repositioning it as a consumer and youth-focused communications agency but with digital very much baked into its DNA.

The timing was everything.

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