Thinkhouse

What We Do

Insights

The Youth Lab works to demystify youth culture and help organisations better connect with young people and unlock tomorrow’s opportunities. We pride ourselves in presenting the raw, real and unfiltered youth perspective, and educating our clients to experience the world through the youth lens. Our international network of young people, The Love Network, enables us to tap into emerging behaviours, attitudes and what's happening at the edge and mainstream.

Our Services

  • Qualitative & Quantitative Research
  • ‘Real-time’ Brand Sentiment Insights & Analysis
  • Now & Next - Category/Subject-Specific Insights
  • Internet Culture
  • Youth Culture Insights & Trends
  • Behavioural Economics
  • Weekly Insights Drop - 52INSIGHTS
  • Immersive Safaris & Client Educational Programmes
  • Reverse Mentoring
  • Annual Proprietary Research - What’s it like to be young? : Youth Culture Uncovered

Latest work in Insights

Unlocking brand relevance for a famed brand under-indexing with youth
Unlocking brand relevance for a famed brand under-indexing with youth

The Youth Lab was tasked by a global coffee brand with investigating what it's like to be young from the perspective of Gen Z and...

Connecting the travel industry to next gen digital explorers
Connecting the travel industry to next gen digital explorers

The Youth Lab partnered with one of the world’s largest travel companies, to help them futureproof one of their brands, a global hotel booking site...

Expanding a brand family from the salon into the every day
Expanding a brand family from the salon into the every day

Our global FMCG client identified an opportunity in the consumer retail category for one of the world’s leading salon and styling brands. We needed to...

Helping a bank be relevant in a sustainable way
Helping a bank be relevant in a sustainable way

One of Ireland’s leading financial service providers was struggling to connect with young students at both secondary and tertiary levels and lacked understanding of their...

Sky - Transforming New Digital Behaviours Into Profitable Business Opportunities
Sky - Transforming New Digital Behaviours Into Profitable Business Opportunities

The TV and entertainment habits of the 18-35 year olds continue to disrupt the traditional ‘TV viewing’ marketplace. The Youth Lab partnered with Sky to...

Electric Ireland - #ThePowerWithin
Electric Ireland - #ThePowerWithin

Once in a while, you get your hands on a brief that doesn’t just challenge the mind, it inspires the mind.

Latest insights in Insights

BLACK LIVES MATTER: PROTESTING IN A PANDEMIC
BLACK LIVES MATTER: PROTESTING IN A PANDEMIC

TW: this article addresses themes of violence toward black people and the murder of George Floyd.

8 THINGS TO KNOW ABOUT TIKTOK TODAY
8 THINGS TO KNOW ABOUT TIKTOK TODAY

TikTok generated "the most downloads for any app ever in a quarter" in Q1 2020.

THE CLASS OF 2020
THE CLASS OF 2020

“You’re going to have to grow up faster than some generations.”

FACING FASHION UNDER LOCKDOWN
FACING FASHION UNDER LOCKDOWN

Lockdown, shelter in place or cocooning - whatever you call your current status - the global necessity for us to stay in our homes has...

COVID CHANGEMAKERS: FUNDRAISING & FUN FOR THE FRONTLINE
COVID CHANGEMAKERS: FUNDRAISING & FUN FOR THE FRONTLINE

Covid-19 has sparked a new era of the everyday hero. Captain Tom Moore (arguably one of the biggest cultural heroes of the moment), walked 10...

EMERGING IN AN EMERGENCY
EMERGING IN AN EMERGENCY

This week, The Youth Lab launched the 2020 edition of Youth Culture Uncovered; an annual insights’ programme exploring the hypothesis, “what’s it like to be...

STREAMING & COVID: THE TIGER KING CRAZE
STREAMING & COVID: THE TIGER KING CRAZE

From Disney+ to Animal Crossing, entertainment consumption has sky-rocketed over the past few weeks.

FINDING THE FRONTLINE
FINDING THE FRONTLINE

Essential workers weren’t necessarily lost, but it feels like they’ve been found. We’ve found new ways to acknowledge them. We’ve found new ways of appreciating...

INSTAGRAM THROUGH THE EYES OF A 15 YEAR OLD
INSTAGRAM THROUGH THE EYES OF A 15 YEAR OLD

This 52INSIGHTS is brought to you by 15 year old Siún from Ireland, where she addresses the use of social media (Instagram) and body image.

INTERGENERATIONAL CONNECTIONS
INTERGENERATIONAL CONNECTIONS

“I’m lucky to have a fun dad at home who can help me make TikTok videos.” Eli, 13, US.

YOUTH CULTURE, CORONAVIRUS & SELF ISOLATION
YOUTH CULTURE, CORONAVIRUS & SELF ISOLATION

“Coronavirus makes clear what has been true all along. Your health is as safe as that of the worst-insured, worst-cared-for person in your society. It...

QUARANTINE SOCIALISING
QUARANTINE SOCIALISING

“Digital dance raves. Streaming soundbaths. Book readings by phone. Now we’ve gotta get creative… The housebound are nimbly pivoting to virtual social gatherings. They’re holding...

COVID-19: HOW ARE YOUTH FEELING RIGHT NOW?
COVID-19: HOW ARE YOUTH FEELING RIGHT NOW?

“Honestly, it’s quite scary… It’s terrifying.” Gil, 14, UK

POST-CANCEL CULTURE: CORONAVIRUS & ‘CANCELLED’ 2.0
POST-CANCEL CULTURE: CORONAVIRUS & ‘CANCELLED’ 2.0

“Cancel Culture: A modern internet phenomenon where a person is ejected from influence or fame by questionable actions. It is caused by a critical mass...

#BEKIND
#BEKIND

“We live in a perpetually burning building, and what we must save from it, all the time, is love.” Tennessee Williams

SEX & LOVE
SEX & LOVE

This 52INSIGHTS explores themes related to the youth perspective on sex and love, addressing questions like “what platforms are young people going to for sex/dating/love...