Work

In a record-setting year for global travel, Tourism Ireland set THINKHOUSE a target to help increase overseas tourism revenue to the island of Ireland and inspire international visitors to see Ireland as a must-visit holiday destination. As Tourism Ireland’s global social media agency, THINKHOUSE created a multi-channel, always-on and focused approach to bring the best of the island of Ireland to the world every day of the year.

We positioned Ireland as a must-visit holiday destination through world-class, visually arresting and original social media content that grew our global audience by highlighting our breathtaking scenery, unique culture and the character of our people. With seasonal landmark moments such as St. Patrick’s Day, St. Bridget’s Day and Halloween as anchor points, we dived deep into what makes Ireland culturally unique and distinctive to international visitors…