Life moves fast. Memes move faster. A defining feature of internet and youth culture, there’s always something new connecting with people and helping people better connect with each other. This summer, we’ve been enjoying many of the viral internet memes with origins in youth culture. As we see more and more brands exploring viral content as a communication tool with trending memes, the inherently fast nature of this culture can both generate wins and pose risks. This week’s 52INSIGHTS gives the lowdown on memes and youth communication, and sheds light on some of our favourite meme moments of summer ‘22 so far.