Heineken’s Pub Museums Sets A New Irish Record at Cannes

Heineken’s Pub Museums set a new Irish record for winning the most Cannes Lions for a single campaign by winning four Gold Lions and four Silver for Heineken Ireland. The campaign was created by Publicis Dublin, LePub Milan and THINKHOUSE.

Pub Museums was designed to celebrate and protect some of Ireland’s most historic pubs, including the oldest pub in the world; using the latest technology to transform them into museums.

The four Gold Lions came in the Outdoor, Creative B2B, Direct, Brand Experience and Activation categories. The Silver Lions, meanwhile, came in the Outdoor, Radio & Audio, Brand Experience & Activation and PR categories.

Check out Pub Museums at Sean’s Bar (Athlone), Toners (Dublin) and Mother Macs (Limerick).