Jameson Connects With THINKHOUSE For Its Global Social Content
Following an international pitch process, THINKHOUSE has been selected by Irish Distillers, part of Pernod Ricard Group, as its agency of record for the brand’s global Social & Digital content. With responsibility for the development of Jameson’s social and digital strategy, as well as the development of the creative content, in partnership with the company’s in-house creative studio, THINKHOUSE brings its extensive experience in Social and Digital Insights, Strategy and Creative Content Production to Irish Distillers to support Jameson’s continued success story and leadership within the Irish whiskey category.
Jameson Irish Whiskey has been driving the growth of the Irish whiskey category for the past 30 years and last year, Jameson, which is produced by Irish Distillers in Midleton Distillery, entered the top 10 of Impact Magazine’s annual ‘Top 100 Premium Spirits Brands Worldwide’ list for the first time ever.
The brand’s social and digital content is developed for the brand’s established markets (North America, Australia, Russia, Europe & South Africa); as well as its emerging markets (LATAM, SSA & Asia). The brand’s key channels include Facebook; Instagram, You Tube and Twitter as well as its e-commerce and brand websites.
“Jameson, ‘the serious whiskey that doesn’t take itself too seriously;’ is an iconic Irish brand that has been embraced by the world for its authenticity, great taste and quality and commitment to connecting communities. Together; with our shared ambition, like-minded outlook and playful attitude, we will ensure that Jameson leads the way with world-class creative digital content that connects its community with authenticity and passion.” said Jane McDaid; Founder of THINKHOUSE.
Fiona Curtin, Global Planning & Communications Director, Jameson at Irish Distillers; said: “The pitch process began pre-Covid and the final pitch presentation took place over laptops - a challenge for any agency (and client!). THINKHOUSE’s capabilities in social and digital combined with the team’s creativity, passion and knowledge of the global audience is what stood out to us. The pitch process included two Irish agencies as well as agencies from the UK and the most recent incumbent, who was US-based. The pitch process demonstrated that the calibre of knowledge, creative thinking and innovation in Ireland competes with the best of the best. THINKHOUSE team’s passion and creativity is infectious - even through Teams/Zoom.”