THINKHOUSE adds Suntory Beverage & Food GB to its growing international roster of clients
Following a competitive pitch process, THINKHOUSE has been selected by Suntory Beverage & Food GB&I as its newest agency partner. THINKHOUSE will work in partnership with Lucozade Energy’s GB team, alongside their existing agency partners, to deliver major PR & Experiential campaigns throughout 2021 and 2022. The appointment of THINKHOUSE follows four years of the agency working in partnership with Suntory Beverage & Food Ireland.
Zoe Trimble, Head of Marketing, Lucozade Energy GB, said; “THINKHOUSE was selected for its deep understanding of creative-technology, digital media and youth audiences. We look forward to partnering with the team to deliver culturally relevant, digital-centric campaigns, they will be a great addition working alongside our fantastic existing agency partners”.
Jane McDaid; Founder & Head of Creative Innovation, THINKHOUSE said; “Our international client base has grown in recent years and this is another iconic brand that is partnering with us to drive growth across multiple markets - an opportunity we relish. Lucozade Energy is an ambitious, fun brand, the kind that lets us get playful. We look forward to driving further success for Lucozade Energy in the UK through carbon-conscious, digital-first creative communications and activations.”
THINKHOUSE is an Irish-owned independent agency based in Dublin and London. The agency is experiencing growth as a result of international account wins over the last 12 months and will have increased its headcount by 30% by July 2021.
About Suntory Beverage & Food Great Britain and Ireland
Suntory Beverage & Food Great Britain and Ireland (SBF GB&I) is one the leading soft drinks businesses in the UK and Ireland. SBF GB&I was formed in 2014 as Lucozade Ribena Suntory and is part of Suntory Beverage & Food Europe. Our much-loved soft drinks brands include Lucozade Energy, Lucozade Sport, Ribena and Orangina. Our business is driven by our “Yatte Minahare” spirit and our role is to have a positive impact on the lives of our consumers by providing them with a responsible choice of great-tasting drinks that people can feel good about while enabling them to lead active lifestyles.
For further information, please visit: suntorybfe.com/gbi or follow @SuntoryBF_GBI