Work
Food & Drink
Our experience in FMCG is long and deep. We have vast experience in telling stories for some of the world's biggest food and beverage brands, through digital and social content as well as PR and activations. Here's some of our favourite recent food & drink work delivered by our cross-functional team including our in-house Production Studio which is made up of experienced Creative Directors, DOPs, Scriptwriters, Animators and Creative Technologists.
Barry's Tea wanted a fresh new TV campaign to take Ireland's most beloved tea brand into the 2020s. Thinkhouse created the new TV ad 'Sisters', the brand's first ad in three years.
For the 2019 Rugby World Cup, we developed Heineken's creative content for Facebook, Twitter and Instagram. Our suite of assets was tailor-made to each venue host for the Rugby World Cup, with an attention to detail that eager rugby fans appreciate. We collaborated with Barcelona-based sports tech experts Genius&Gerry and each 3D stadium was used for the real-time match content across Heineken's international social channels as well as Heineken's Irish channels.
Frank And Honest wanted to be honest about its commitments to sustainability. The brand sources its coffee from Rainforest Alliance Certified Farms that benefit forests, communities and wildlife. Originally the Brand Team discussed sending a film crew to South America to create an ad campaign that highlighted the brand’s efforts? But that wouldn’t reflect the Frank and Honest way of doing things! We developed a typically-Frank-and-Honest TVC, OOH and Cinema campaign which turns the “typical sustainability ad” concept on its head.
To celebrate Halloween in suitable spooky fashion, we created a suite of movie-inspired videos for Jameson (Global), which ran in markets around the world, including the US and Ireland.
Fulfil Nutrition, leader of the protein bar market in Ireland, came to THINKHOUSE to launch its new Chocolate Salted Caramel protein bar. This was to be its most delicious and indulgent bar yet, while still offering its usual benefits of high protein and low sugar. We decided to tell consumers that there were 'No Excuses Necessary' when it comes to enjoying this delicious bar with benefits.
Earlier this year, we developed a new campaign for Suntory-owned sparkling orange brand ‘Orangina’ for use on social media, digital out of home and in-store point of sale. The creative was made in a unique method, not seen in the advertising of Orangina before. THINKHOUSE art directed, built the sets and shot the photography in-house during the start of the covid-lockdown. The ‘Show me the sunny’ campaign combines stop-frame animation and paper-craft sets to create a joyful and playful world that the product can live in and mirror the brand's key messaging.
Hunky Dorys asked us to bring its iconic Buffalo to life on social. This Stampede of Flavour campaign received a stampede of interaction on social.
How do you sell Orchard Thieves Cider during Dry January? With some thirst-inducing, sexy, closeup, slow-motion product shots of course. Is your mouth feeling parched about now?