Work

Our remit spans always-on social media channel strategy, editorial planning, creative development, creator and partner collaborations, social-first campaign toolkits, performance reporting and optimisation. Working across both global and local market activity, we create and adapt content for multiple platforms, audiences and cultural contexts.

The core objective is to grow international consideration for Ireland by bringing its landscapes, people, culture, food, heritage and character to life through compelling storytelling. The work is designed to inspire travel, shift perceptions, deepen engagement and support Tourism Ireland's ambition to attract high-value visitors who contribute positively to local businesses, communities and destinations.

THINKHOUSE also supports Tourism Ireland's marketing teams worldwide, developing strategic toolkits, content frameworks and market-ready assets that enable local teams to tailor communications for their audiences while maintaining a consistent global brand narrative.

For 2026, our focus is on earning attention through authentic, discoverable and human storytelling that is designed for how audiences consume content today. By combining platform-native creativity, cultural relevance and real-time responsiveness, we create content that resonates with audiences while maximising organic reach and engagement.

We are also investing in deeper narrative storytelling through collaborations with local creators, partnering with them as content producers to tell richer, more immersive stories that elevate ‘brand Ireland’.

Our work continues to deliver strong results against Tourism Ireland’s business performance indicators, including reaching its ambition to grow its global social media following and delivering quality engagement across channels.