Healthy hearts at THINKHOUSE with the addition of cholesterol lowering Benecol to its growing roster of international brands

Raisio, a Finnish based company, specialising in healthy, responsibly produced food has hired Dublin based agency THINKHOUSE as its social strategy and creative production agency for Benecol®, the company’s biggest brand, in the UK, Irish and Finnish markets.

About Benecol®

The Benecol® food brands were launched in Finland in 1995 as part of a major public health initiative to lower the nation’s cholesterol and is recognized as a pioneer of heart-healthy food. Now, Benecol® is available in more than 20 markets around the globe in Europe, North and South America and in Asia. The Benecol® range has grown to include spreads, yogurts, yogurt drinks and snack bars, trusted by millions around the world for their delicious, convenient and proven way to lower cholesterol with their unique plant stanols.

THINKHOUSE is responsible for the development and delivery of all production of creative content including ideation, content development and community management across Benecol®’s social media channels in UK, Finland and Ireland.

Saara Kurkilahti, Brand Communications & Category Manager, Raisio said; 2020 is a milestone year for Benecol, with the company celebrating a quarter of a century helping people all over the world on their cholesterol lowering journey. High cholesterol is often viewed as a concern for those in later life stages but studies have shown that even younger consumers need to be mindful of their cholesterol levels. We have partnered with THINKHOUSE to help get the message out that it’s never too early to take steps to combat high cholesterol, a leading contributing risk factor in coronary heart disease.”

The addition of Raisio to THINKHOUSE’s client portfolio follows a number of international brand wins (clients and projects) for the agency in 2020; including Pernod Ricard Irish Distillers (Jameson) and NESPRESSO international.

Jane McDaid, Founder of THINKHOUSE said: “It’s a challenging time for our industry. At THINKHOUSE, we know how fortunate we are in 2020, to have reached a point in our business where our reputation is internationally acknowledged, and the opportunities open to our agency are greater than ever before. Raisio joins a growing number of companies seeking partnerships to support them in the development and promotion of their brands internationally. Over the last few years, our team has been nothing short of herculean in its efforts to build an innovative, future-focused, full-service marketing offering that is world-class. Our team’s commitment, energy and creativity paying off and we’re really optimistic about the future.”