Over the years, Thinkhouse and our brand partners have brought some spectacular sights to the streets of Ireland. From giant octopuses to real-time printed waterfalls, we like to think and act BIG to create brand moments that get talked about. Take a look...
For Culture Night 2020, Thinkhouse, No More Hotels and Algorithm joined forces to shine a light on Dublin’s club culture. The collaborative Clubbing is Culture project was live-streamed from a poignant, empty dance floor in Jam Park, Dublin on Friday, 18th September as part of the Culture Night programme. It featured major projection art which the team captured the week before, showcasing tweets from Irish ravers and club-goers as well as iconic club footage which highlighted the importance of clubbing in our city. The canvas? Some of the most iconic former clubbing venues which have since been replaced.
To celebrate our natural heritage as part of Heritage Week 2019, Thinkhouse and The Heritage Council, with the help of Dublin City Council, branched into the arboreal world to give voice to some magical city trees with an installation entitled “If Trees Could Talk”.
In 2018, the change in approach for Heineken® Live Your Music was to celebrate the power of music – how it connects us to each other, to new sounds, to different perspectives and epic experiences. It was imperative that this came through in all of our festival and live music activations. Alongside Exhibit Design Agency, we created best-in-class activations at Ireland’s top music festivals for Heineken® Live Your Music featuring diverse line ups, incredible staging and world-class lighting rigs.
In 2015, answering Heineken's brief to ‘innovate how Heineken communicates the responsible drinking message’, we took to Electric Picnic, Ireland's largest festival, with The Heineken Sunrise Waterfall. This innovative installation of 'printed water,' allowed revellers to Tweet their 'favourite festival moment' which was then captured and published in this epic display.
Back in 2014, when Ireland’s O2 rebranded to 3Arena, our job was to make sure that people knew about it. We wanted to re-align the relationship between the venue and the fans: ‘giving the venue back to the people’. We invited music fans to share their most powerful music experiences and used them to create a 4-D projection that literally made the 3Arena move.
That same year, to help Three launch its 'All You Can Eat Data' offering, we partnered with UK artist ‘Filthy Lucer’ to bring a giant Octopus named 'Sooshi' to Dublin to devour the city.
For Movember 2014, we projected a giant moustache onto the Cliffs of MOher (MO-her, get it?). What better way to raise awareness for men's health than to moustachify one of Ireland's most famous landmarks?
We had to traverse farmers’ fields and navigate goat paths but with the help of local Mo Bros and Mo Sistas, we got it done.
For the Heineken Cup Final 2013, we brought Heineken’s Social Tracker to the heart of Ballsbridge. A five-metre squared structure, built to project and animate the social media conversation around the Heineken Cup Final, the tracker collected data from Twitter and projected it on a specially-constructed set. Supporters could interact in real-time by kicking ‘virtual conversions’ and join in the conversation at #GETINTHEGAME.